Market Analysis

Current Market Rates (2025)

City Studio 1 Bedroom 2 Bedroom
San Francisco $2,500-$3,000 $3,000-$3,800 $3,800-$4,500
Los Angeles $1,800-$2,300 $2,300-$2,800 $2,800-$3,500
San Diego $1,700-$2,200 $2,200-$2,700 $2,700-$3,300
Sacramento $1,400-$1,800 $1,800-$2,200 $2,200-$2,700

Marketing Strategy

Online Platforms

Long-term Rentals

  • Zillow
  • Trulia
  • HotPads
  • Craigslist

Short-term Rentals

  • Airbnb
  • VRBO
  • Booking.com
  • Local vacation sites

Photography Tips

  • Professional quality photos
  • Natural lighting
  • Multiple angles
  • Highlight features
  • Virtual tours

Listing Content

  • Detailed descriptions
  • Highlight amenities
  • Location benefits
  • Clear policies
  • Accurate pricing

Tenant Selection

Screening Process

Application Review

  • Employment verification
  • Income requirements
  • Rental history
  • References

Background Check

  • Credit report
  • Criminal history
  • Eviction records
  • Identity verification

Interview Process

  • Meet in person
  • Discuss expectations
  • Answer questions
  • Assess compatibility

Fair Housing Laws

  • Protected classes
  • Equal opportunity
  • Consistent criteria
  • Documentation
  • Non-discrimination

Property Management

Self-Management

Responsibilities

  • Tenant communication
  • Maintenance coordination
  • Rent collection
  • Property inspections
  • Financial records

Time Investment

  • Regular inspections
  • 24/7 availability
  • Administrative tasks
  • Vendor management

Professional Management

Services

  • Tenant screening
  • Rent collection
  • Maintenance
  • Legal compliance
  • Financial reporting

Costs

  • 8-12% monthly rent
  • Leasing fees
  • Maintenance markup
  • Setup fees

Financial Planning

Income Projections

Category Monthly Annual
Rental Income $2,500 $30,000
Expenses ($500) ($6,000)
Net Income $2,000 $24,000

Expense Planning

  • Property taxes
  • Insurance
  • Utilities
  • Maintenance
  • Management fees
  • Vacancy reserves

Tax Considerations

  • Rental income reporting
  • Deductible expenses
  • Depreciation
  • Record keeping
  • Tax planning

Ready to Rent Your ADU?

Get expert guidance on marketing and managing your ADU rental property.